Hi, I’m Helena.

I work across brand and content, connecting commercial strategy with human insight to deliver effective creative at scale.

Creative lead with 10+ years across global brands and campaigns

How I can help

Content Execution

Copywriting | CRM | Social | UGC | Digital content

Strategy & Direction

Brand strategy | Content strategy | Messaging

Creative & Production

Concepting | Art direction | End-to-end production

Scaling & Systems

Content systems | Modular frameworks | Multi-channel rollout

Brand & Storytelling

Tone of voice | Brand positioning | Narrative

Consulting & Operations

Team structure | Creative ops | Problem solving

My work

E45 Paid Social

Developed a suite of photography and paid social films, using insight to shape creative that engages and converts.

Nailner TVC

Strategy, concept and delivery of a new global campaign for 5+ markets to increase brand awareness and efficacy perception.

Decubal Strategy

Brand heart, tone of voice and content pillars, shaping a distinct position within Nordic beauty that carries through every touchpoint.

Lamisil Content

Built a connected content system across digital channels turning a complex category into clear content that's designed to convert.

"I grew up professionally in a start-up, wearing all the hats. Hands-on marketing, creating content, building teams and making things work as we went... all at lightening speed. That stuck: I’m as comfortable in the detail as I am shaping the bigger picture."

"Helena just gets it. She can take something quite messy and quickly turn it into something clear and workable, without overcomplicating it."

"Helena quickly identifies what will make the biggest difference and focuses effort there. Her contribution had a clear impact on the effectiveness of the campaign."

"Really great to work with. Helena has strong ideas and is very good at bringing people with her on the journey and keeping things moving."

Get in touch

If it feels like a fit, feel free to get in touch.

Open to full or part-time roles, contracts and flexible arrangements. Primarily based in the UK, open to remote and EU-based opportunities.

Right to work in UK and EU.

hello@helenasugden.com