Hello, I'm Helena

I work across brand, creative and content, shaping ideas and making sure they land excellently in the real world

I love solving creative challenges

How I can help

Hands-on Content

Copywriting | SEO | CRM | Social & UGC | Insight-led optimisation

Lead Creative

Concepting | Creative & art direction | Production

Scale Content

Content systems | Modular frameworks | Multi-channel

Build Strategy

Brand strategy | Content strategy | Messaging

Shape Brands

Tone of voice | Storytelling | Brand positioning

Consult on Creative

Ways of working | Team structure & creative hiring | Problem solving

I grew up professionally in a start-up, wearing all the hats. Hands-on marketing, creating content, building teams and making things work as we went... all at lightening speed. That stuck: I’m as comfortable in the detail as I am shaping the bigger picture.

10+ years experience in brand, content and creative

My work

Looking for something specific?

I have more executional examples of work including copywriting across a range of formats and for a variety of industries.

Get in touch for more info.

E45 Paid Social

Developed a suite of photography and paid social films, using insight to shape creative that engages and converts.

Nailner TV & 360 Campaign

Strategy, concept and delivery of a new global campaign for 5+ markets to increase brand awareness and efficacy perception.

Decubal Content Strategy

Created a new brand heart, tone of voice and content pillars, shaping a distinct position within Nordic beauty that carries through every touchpoint.

Lamisil Conversion Content

Built a connected content system across web, explainer videos, Amazon, PDPs and retail, turning a complex category into clearer content that's more likely to convert.

"Helena just gets it. She can take something quite messy and quickly turn it into something clear and workable, without overcomplicating it."

"Helena quickly identifies what will make the biggest difference and focuses effort there. Her contribution had a clear impact on the effectiveness of the campaign."

"Really great to work with. Helena has strong ideas and is very good at bringing people with her on the journey and keeping things moving."

Get in Touch

If it feels like a fit, feel free to get in touch.

Open to full or part-time roles, contracts and flexible arrangements. Primarily based in the UK, open to remote and EU-based opportunities.

Right to work in UK and EU.

hello@helenasugden.com